It's that oh-so-important time of year again. No, not back-to-school, Fantasy Football. Although I do not participate in Fantasy Football (only baseball and basketball) I did read a rather interesting article in Fortune Magazine. There are about 36.8 million Fantasy Football players in the U.S. which relates to about %12 of the population! Another interesting fact: Challenger, Gray & Christmas, a Chicago consulting firm, estimates that fantasy football costs companies up to $1.1 billion in lost productivity each week during the NFL regular season. No wonder our economy sucks!
Conversely, Fantasy Football is in fact generating millions of dollars a year for companies like Yahoo!, ESPN and CBS Sports. Some fantasy sites are free (Yahoo! and ESPN) but most sites charge about $25 per season, do the math. However, many of these sites, like CBS Sports, are leaving the fees at the door and going with free services which drive more traffic to their site, which means more advertising dollars of course. Since the internet business is pretty much all advertising (thanks to the advertising models of Google) it's no wonder companies like GMC, McDonald's, Budweiser, Toyota and Coke are big advertisers this year for Fantasy Football. So what does this all mean? To the average user, absolutely nothing, to big business, well, it's all about the Benjamins baby.
Sources: Fortune Magazine, Orlando Sentinel, CNNMoney.com
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